Elowen Lane is a small independent jewellery brand based in Kent. We choose pieces that we genuinely believe will work well in independent shops: jewellery that feels current, is lovely to wear and sits at an accessible price point. Everything is selected with gifting and everyday wear in mind and, most importantly, to be easy for our retailers to sell.

With more than 20 years’ experience in online retail and gifting, we know that good products are only part of the story. Retailers also need sensible margins, reliable stock, straightforward ordering and jewellery that arrives ready to display.

Our collection includes everyday gold jewellery, waterproof PVD pieces and easy-to-gift designs, with new styles added regularly so there’s always something fresh to discover.